A look into our partnered recipe with PropFuel, the perfect “appetizer” and “doggie bag” to your next virtual event “meal.”
We are all in the habit of treating the opening session of an event as the “start,” right? Whether it’s a keynote, a high-energy introduction, or all of the above, the opening session so often carries the responsibility of setting the tone for the rest of the event, and hyping up the audience for what’s to come.
But what if there was a way to get your participants Prepped & Primed before your event even begins? What if you were able to host authentic conversation with your community before they log into your virtual event space, or step foot in your keynote hall? We’re here to tell you there is a way. And the secret ingredient is PropFuel.
Our Co-Chefs
If you read last week’s article, you’ve heard about conversational engagement platform PropFuel. But we’ll explain again, just in case. PropFuel is a creative platform that helps associations turn large-scale broadcast communications into personal conversations. Essentially, they transform often-boring and frequently-ignored mass emails into approachable, fun conversation starters for your members.
Joining Forces
Given PropFuel’s fundamental shared focus with Matchbox about the importance of conversation-based engagement, we felt it only natural to join forces to create a recipe outlining, step-by-step, how PropFuel’s platform can be utilized in the planning of virtual events. We call it “Registrant Soup,” and you can download it below!
What This Recipe Can Do for You
In the days and weeks leading up to your event, you don’t just want your community to register; you want them to be excited to attend. On the day of your event, you don’t just want participants to show up; you want them to meaningfully engage! And, of course, after your event is over, you don’t just want your attendees to retain your content; you want them to utilize and implement it.
Use Registrant Soup to access what PropFuel refers to as the “Voice of the Member”, your key to truly listening to your members and producing an event design they genuinely look forward to engaging with.
Best Paired With…
Given that this recipe is recommended as an “appetizer” and/or “doggie bag,” you may be wondering what might be paired best as a “main course” with Registrant Soup. We hear you.
Here are some recommended recipes best paired with Registrant Soup:
- Matchbox Panel Discussion – ask your community what they may want to hear from your speakers!
- Small Steps, Big Impact – ask what non-profits or foundations your community would like the event to focus on
- Debate-ish – we tried this very pairing for our recent event with Amazon’s EMEA Consumer Talent Acquisition Team! Keep reading to learn more…
Check out our Matchbox Kitchen for even more “courses” to consider!
A Deeper Look Into Prepping & Priming
We worked with PropFuel to design a collaborative pre-event communications plan which was intentionally integrated with our event design for Amazon’s EMEA Consumer Talent Acquisition Team Day. Our goal? Have 200+ remote employees spread across Europe, Africa, and the Middle East feel a sense of community and personal connection with their team. The results? Join us this Wednesday at the Matchbox Kitchen Table to find them out.
You’ll hear from Matchbox’s own Chef Mishka and Chief Innovation Officer Tim Parsons along with PropFuel’s Co-Founder & CEO Dave Will on how Registrant Soup was utilized to boost Team Day’s attendee engagement to the next level.
See you there?
